KIND
Win the Day
Overview
I led the design of a KIND “Win the Day” contest landing page, created to support an in-store breakfast campaign and drive quick contest sign-ups. The experience connected physical store decals and QR codes to a playful, animated digital entry flow that highlighted the prizes and made participation fast and effortless.
Problem
KIND needed a simple, engaging digital experience that could convert in-store interest into contest entries without adding friction. Users scanning a QR code in-store had limited time and attention, making it critical that the landing page clearly communicated the campaign, showcased the prizes, and enabled a fast, intuitive sign-up.
Goal
Design a high-conversion landing page that seamlessly bridges in-store and digital touchpoints, showcases the campaign and prizes in a fun, engaging way, and allows users to enter the contest quickly and confidently.
Challenges
Translating bold in-store artwork into a cohesive digital experience.
Capturing attention quickly for users arriving via QR code in a retail environment.
Showcasing multiple prizes in an interactive and visually engaging way.
Keeping the entry form simple, fast, and easy to complete.
Balancing playful motion and animation with clarity and performance.
Solution
A fast, eye-catching and conversion - centric contest-entry landing page.
We designed a lightweight, scroll-based landing page that brought the in-store artwork to life through subtle animations and playful interactions. Prizes were showcased using an interactive animated element to quickly communicate value and excitement, while a streamlined contact form minimized friction and supported fast entry. The result was a cohesive, high-energy experience that connected physical retail moments to digital engagement and encouraged participation with minimal effort.
